The preview and the first screen do different jobs. Plan both before sending a wedding website link to guests.
In this guide
Write the message guests will receive · Choose a preview that survives a crop · Plan the send · Make updates easy to identify
Write the message guests will receive
Put the couple’s names and date in the message itself. If the link preview is missing or stale, the message still makes sense.
Choose a preview that survives a crop
Keep the important part of the photograph close to the centre and use the preview title for names. Test how the link looks in an actual conversation.
Plan the send
Ask one person outside the immediate planning team to open the link from a phone. Check the first screen, RSVP path and maps before sending to the full group.
Make updates easy to identify
Put a last-updated date next to important changes. Send a direct message if a time or place changes after the original invitation.